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Do you remember the scene in Hunger Games when Katniss is practicing hitting the target with a bow and arrow? The evil Capital Oversees aren’t even paying attention to her until she hits an apple out of a boar’s mouth. Everybody in the room is silenced by her defiance.
Wouldn’t it be great if your marketing would make everybody stand up and take notice? Here are the five things you need to do that.
Your website is your calling card and it needs to function properly. Everything needs to be looking professional. You should update the look and feel of it every five or so years as tastes, styles, and technology changes. Of course it should be mobile optimized as more than half of people are surfing the web using their phones.
Search Engine Optimization is what you can do to make sure that when people are Googling, your website comes up on the first page. This is a very technical science, but some of the things you can do is make sure your Google Business Page is set up; have relevant, interesting content; and create backlinks to other pages.
You might also want to consider having a Q&A page for the most common questions you get in your industry. People turn to the internet for information and if you’re the one to provide that information then you’ll be instantly seen as the expert in your field. An optimized Q&A page will make your content searchable so if, for example, you’re a moving company, people might google ‘What should I look for in a moving company?’ Then bam! Your website should come up at the top of that search.
Most businesses don’t understand the importance of a good social media presence. Part of the reason is that, unless you pay for advertisement, organic social media doesn’t generate results right away. It’s a long play that will help your customers get to know and like your company. Consistency is the key to having good social media. Look at some great brands in your industry and see what they are doing. Spend some time getting this right. Trust us, it will pay off in the long run.
Email marketing is a great way to communicate with your customers. No matter what industry you’re in, email your customers with updates in your industry or your company. The mistake most companies make is they make the emails all about them instead of solving a problem, frustration, or pain of their customers. Look at the email from your customers’ perspective. If you were in their shoes would you want to read it?
Copywriting isn’t just the words you write on the page, but spoken in your videos, and in your podcasts. A lot of companies don’t understand how words can impact and trigger their customers to take action. If you don’t use the language of your customers than it’s impossible to sell to them. Remember, no matter what platform or medium you use, words are ultimately what make your customers buy from you.
If you have these five things in place, you’ll be ahead of 90% of your competition and your customers will sit up and take notice. It really is the recipe for online success and you’ll defeat the competition like Katniss does in the Hunger Games (sorry forgot to call spoiler alert).