Berfas And Associates, a downtown Manhattan divorce law firm, is in a very competitive market. They knew they to stand out and get noticed by the high-networth clients they hoped to attract, the marketing efforts had to be extraordinary.
We needed to first optimize their site so they stood out whenever searched for the appropriate keywords. We did an analysis of their target market and then the search terms they would likely use. After our optimization, we started to use blogs which we pushed out to social media channels and other news organizations like USA Today and Time Magazine.
Using a mixture of organic and paid traffic we were able to achieve significant ranking on Google. Using a mixture of marketing methods we were able to get Berfas and Associates the clients they wanted.