Gamify Your Content Marketing Strategy

If we use the analogy of the product life cycle, content marketing is now past the early adopters’ stage and into the early majority. So many companies are using content marketing to engage and attract customers. But most companies don’t have the resources to effectively use a long-term content marketing strategy that pays off. Often times they get impatient with the results and move onto other strategies.
Content marketing is very much like water. If you heat water up, nothing happens. You just get hot water. However, when it reaches the boiling point something extremely powerful happens. You can power boats, ships, and even cars. Steam engines allowed us to industrialize and move goods over long distances in a short period of time. Your content marketing strategy can be steam driven, if only you allow it the time to boil.

How Do You Create An Effective Content Marketing Strategy?

How Do You Create An Effective Content Marketing Strategy?
The way to increase the effectiveness of your content marketing strategy is to engage your audience and personalize it to them. Too many companies are putting out random content without much strategy behind it. It is a one-way street where the companies are just feeding their prospect information. If you’re lucky maybe somebody will like a post or write a comment but that’s not true engagement.

The way to increase the effectiveness of your content marketing strategy is to engage your audience and personalize it to them. Too many companies are putting out random content without much strategy behind it. It is a one-way street where the companies are just feeding their prospect information. If you’re lucky maybe somebody will like a post or write a comment but that’s not true engagement.
So what’s the answer? You need to gamify your content marketing. But what does that mean exactly? It’s applying game principles into a nongame activity or context – in this case your content marketing. Often people are rewarded with points or badges and can appeal to the competitive nature of humans and successfully engage consumers with their brand.

How To Learn About Your Customers Through Content Marketing.

Why should you bother with gamification at all? Apart from making your content more interesting you will learn more about the customer as he or she goes through the process. The better you know your customer, the better you are able to sell to them and make overall better business decisions. You learn their thoughts and feelings about certain topics, what they need, and where their pain is. It becomes a two-way conversation instead of you trying to force-feed education down your perspective’s throat.

How Do You Create A Strategy?

You don’t have to be a part of a big business or operate on a massive marketing budget to incorporate gamification strategies into your content marketing. Content gamification can work for almost any company and can be adapted to every budget.

You do not want to overcomplicate your strategy. You do not want to make it a chore to finish your content. Your strategy can be as simple as putting together a quiz and then dividing the results and sending them different types of content. A great example of this is the Five Love Language quiz which you can find at www.5lovelanguages.com. It’s something fun that you want to tell all your friends about. It’s something you want to post on your Facebook wall. If you can’t imagine your content being talked about at a party then you’re doing it wrong.

Conclusion

It’s become harder to break through the content marketing clutter. It is not as effective as it once was because the Internet has become so crowded and you have only a second to grab your prospect’s attention. Your clients are so overwhelmed with information that’s becoming harder to be seen as expert or an authority. And if that wasn’t enough, people have become much more distrustful about what they read or see on the internet.
However, if you use your content to engage and give them a platform to respond then you will have a much higher success rate in a much shorter time. Your prospects will trust you, appreciate you, and buy from you. You won’t just be another anonymous talking head.

If you like to learn how to create better content, check out our marketing packages here: https://www.kiplingmedia.com/marketingpackages

2018-02-20T00:22:20+00:00

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