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Brazilian Spot

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Brazilian Spot: The Samba of Fashion

branding | website development

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brazilian spot

branding | website development

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X Marks The Spot

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Brazilian Spot Apparel is launching a new designer brand to help women move better and feel more confident in their body. Their stylish signature bodysuits use cutting-edge technology for powerful women who are on the go – whether it’s a night on the town or hitting an early morning gym session. With the explosion of brands like Gym Shark and Fashion Nova, bodysuits and leggings are all the rage. And with more celebrities popping up on Instagram promoting companies that display active, healthy lifestyle, the owners of Brazilian Spot thought it was time to enter the market. But the founders didn’t want to copy these brands, they wanted to create something incredibly unique, and visionary by bringing together dynamic engineering with state-of-the-art design.

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X Marks The Spot

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Brazilian Spot Apparel is launching a new designer brand to help women move better and feel more confident in their body. Their stylish signature bodysuits use cutting-edge technology for powerful women who are on the go – whether it’s a night on the town or hitting an early morning gym session. With the explosion of brands like Gym Shark and Fashion Nova, bodysuits and leggings are all the rage. And with more celebrities popping up on Instagram promoting companies that display active, healthy lifestyle, the owners of Brazilian Spot thought it was time to enter the market. But the founders didn’t want to copy these brands, they wanted to create something incredibly unique, and visionary by bringing together dynamic engineering with state-of-the-art design.

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Brazil Arrives in Vancouver

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The challenge we faced was to represent Brazilian Spot’s unique brand, setting them apart from their already established competition.  As a small company, Brazilian Spot had to carve out a niche in the ultra-competitive world of fashion and online shopping. 

[/fusion_text][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”10px” bottom_margin=”10px” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” class=”” id=””]

Talking to the founders, we discovered the bodysuits are all Canadian-designed but handmade in Brazil. It was this single idea that gave us inspiration for the look and feel of their brand. 

[/fusion_text][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”10px” bottom_margin=”10px” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_imageframe image_id=”19431″ max_width=”” style_type=”none” stylecolor=”” hover_type=”none” bordersize=”” bordercolor=”” borderradius=”” align=”none” lightbox=”no” gallery_id=”” lightbox_image=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]https://4a2ehm2m2lyn115hla7yr5t1-wpengine.netdna-ssl.com/wp-content/uploads/2018/08/Splash-Header.jpg[/fusion_imageframe][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”10px” bottom_margin=”10px” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” class=”” id=””]

We updated the products with a new photoshoot in order to fit their brand.  We knew it was important to introduce the Brazilian feel to the West Coast with a distinctly Vancouver flavour. With some yoga poses and using various models we were able to capture the look we wanted.

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Brazil Arrives in Vancouver

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The challenge we faced was to represent Brazilian Spot’s unique brand, setting them apart from their already established competition.  As a small company, Brazilian Spot had to carve out a niche in the ultra-competitive world of fashion and online shopping. 

[/fusion_text][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”10px” bottom_margin=”10px” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” class=”” id=””]

Talking to the founders, we discovered the bodysuits are all Canadian-designed but handmade in Brazil. It was this single idea that gave us inspiration for the look and feel of their brand. 

[/fusion_text][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”10px” bottom_margin=”10px” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][/fusion_builder_column][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”0″ margin_bottom=”0″ animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_imageframe image_id=”19431″ max_width=”” style_type=”none” stylecolor=”” hover_type=”none” bordersize=”” bordercolor=”” borderradius=”” align=”none” lightbox=”no” gallery_id=”” lightbox_image=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]https://4a2ehm2m2lyn115hla7yr5t1-wpengine.netdna-ssl.com/wp-content/uploads/2018/08/Splash-Header.jpg[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”0″ margin_bottom=”0″ animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”10px” bottom_margin=”10px” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” class=”” id=””]

We updated the products with a new photoshoot in order to fit their brand.  We knew it was important to introduce the Brazilian feel to the West Coast with a distinctly Vancouver flavour. With some yoga poses and using various models we were able to capture the look we wanted.

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Adapting for an Online World

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We know that shoppers are faster paced than ever before so we designed the website to reflect that mentality. We knew that we had to make shopping and navigating easy while insuring the brand’s appeal was present every step of the process. We also knew that we needed detail descriptions of the products so the shopper can discover exactly what they are getting and could easily make the best decisions for their wardrobe. Therefore, when it came to updating their web presence, we knew we needed a modern design which gave their carefully engineered products a platform to showcase their products.

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Building an E-Commerce shopping experience that works.

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Adapting for an Online World

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We know that shoppers are faster paced than ever before so we designed the website to reflect that mentality. We knew that we had to make shopping and navigating easy while insuring the brand’s appeal was present every step of the process. We also knew that we needed detail descriptions of the products so the shopper can discover exactly what they are getting and could easily make the best decisions for their wardrobe. Therefore, when it came to updating their web presence, we knew we needed a modern design which gave their carefully engineered products a platform to showcase their products.

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Building an E-Commerce shopping experience that works.

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