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Marketing has become a complicated endeavor. The two major platforms we have to reach your customers online are Facebook and Google – and it seems like you need a degree in both to be able to operate their marketing software. Add to the fact the interfaces seem to always changing (most of the time unnecessarily, […]
Companies are always struggling to get noticed. They want to stand above the crowd, find their target audience, and eventually sell to them. The advertisement world has changed drastically over the last 10 years with many companies using social media and Google marketing in the place of newspaper advertising and direct mail. Youtube is the […]
SEO is a never-ending concern for any business; however, what most people might not understand is that the strategy to Search Engine Optimization can be different for dynamic, or CMS-driven sites than for static websites. Dynamic websites use templates, which pull content from a database, while on static sites, every single web page exists as […]
HBO has been on the forefront of storytelling and television for the past two decades. Their newest show, Westworld inspired by Michael Cricton’s 70’s movie, is a big-budget, star-studded, special-effects-driven series that has all the elements to make it a huge success. However, beneath the entertainment there are many great marketing lessons to be learned. […]
It’s that time of year where you should be thinking about your business plan moving forward. What do you wish to accomplish in 2017? How are you going to expand your business? Wasp Barcode Technologies, an American firm, recently surveyed more than a 1,000 small business and produced a report that shows some interesting challenges […]
Do you remember the scene in Hunger Games when Katniss is practicing hitting the target with a bow and arrow? The evil Capital Oversees aren’t even paying attention to her until she hits an apple out of a boar’s mouth. Everybody in the room is silenced by her defiance. Wouldn’t it be great if your […]
WordPress.org is by far the most popular open source tool available, covering 26% of the web. There is approximately 76.5 million WordPress.com blogs, and so there are more and more hackers trying to hack it. WordPress is pretty good with security but not bulletproof. Let’s take some simple steps to secure our WordPress website: […]
There are so many new updates to Instagram it’s hard to keep track. Facebook, which owns Instagram, seems to be rolling them out rapidly. I guess when you are THE original social site, implementing changes quickly isn’t that difficult. There are a couple of recent changes that will have a big impact on how you […]
If we use the analogy of the product life cycle, content marketing is now past the early adopters’ stage and into the early majority. So many companies are using content marketing to engage and attract customers. But most companies don’t have the resources to effectively use a long-term content marketing strategy that pays off. Often […]